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May 30, 2007
Some people just Do Not Get It
So, this news story on how hard it is for widdle marketing morons to keep their company's mail servers off those evil antispam blacklists is a comedy of errors. Note that:
Several years ago, Gary Bevers, the current group publisher for National Petroleum News Magazine, created an e-mail newsletter for his previous employer and sent it out to a list of names he had bought from a reputable marketing company. Unfortunately, the list was old, and only 600 messages out of 10,000 made it through to the intended recipients.
The rest were returned as invalid. Because so many e-mails bounced back as addressee unknown, his company's IP address was branded a spammer. It looked as though he had sent messages to random names and addresses even though he had bought what he thought was a solid permission-based list.
No, he wasn't branded a spammer because "so many e-mails bounced back", he was branded a spammer because he was spamming. He bought a dirty list, got caught, and got listed. End of story.
Sheesh.
Posted by schampeo at May 30, 2007 7:46 AM
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